Unlock Global Markets: Why Cross-Border eCommerce is Your Next Big Move (And How OroCommerce Can Power It)
The digital revolution isn’t just changing how we do business; it’s radically expanding where we do business. If you’re not thinking globally, you’re leaving opportunity on the table. Cross-border eCommerce is no longer a niche strategy but a fundamental component of growth, and the power of digital commerce is breaking down old barriers faster than ever.
Consider the scale: globally, digitally ordered exports from 43 major economies accounted for approximately 13% of their total exports back in 2021, according to UNCTAD data. Even earlier, in 2019, total global e-commerce sales hit a staggering $26.7 trillion, with B2B e-commerce impressively making up 82% of that figure.
For businesses in Vietnam, the trend is crystal clear. Reports from the Ministry of Industry and Trade (MoIT) indicate that Vietnam’s total e-commerce market is projected to have reached $25 billion in 2024, constituting about 9% of the nation’s total retail sales and consumer service revenue. The country’s B2C e-commerce export value alone was approximately $3.5 billion (VND 86 trillion) in 2023. With internet accessibility growing, even in remote corners of the world, your potential customer base is shifting online at an unprecedented rate. Whether you’re aiming to expand your current reach or build a global strategy from the ground up, harnessing powerful eCommerce tools is essential. And that’s precisely what you’ll find with OroCommerce.
The Big Benefits of Selling Your Products Online Worldwide
Why look beyond your borders? The reasons are compelling:
Tap into a World of Customers
Simply put, there are more potential customers outside your country than within it. Digital technology empowers you to reach distant markets, transact in multiple languages and currencies, all without the traditional overhead of physical international offices. A robust cross-border eCommerce platform is your gateway.

Discover Untapped Markets
Cross-border eCommerce doesn’t just expand your reach; it can unveil entirely new markets and customer segments you never knew existed, opening fresh avenues for revenue.
Maximize Product Lifecycles & Demand
A product experiencing declining domestic demand might be highly sought after elsewhere. Selling online and delivering worldwide allows you to capitalize on this global appetite.
Own Your Brand & Boost Profits
While global marketplaces like Amazon or Alibaba offer reach, they often come at the cost of brand control, commissions, and seller fees. Direct cross-border eCommerce ensures you maintain your brand integrity and message, while also keeping more of your profits.
Future-Proof Your Enterprise
Adding a global dimension to your sales strategy builds resilience. As markets evolve, a diversified international presence allows you to pivot easily, creating a more durable and sustainable business.
OroCommerce: Engineered for Global B2B Success
Navigating the complexities of international trade requires a platform built for the challenge. OroCommerce was designed with ultimate flexibility for B2B eCommerce, eliminating the need for juggling multiple platforms for domestic and international operations. Manage all your channels and locations through a single, unified back-end.
Here’s how OroCommerce empowers your global ambition:
Effortless Localization
Customers crave experiences tailored to them. OroCommerce enables you to customize products, pricing, payment methods, and shipping options by location. Display content in the local language and currency, and leverage support for numerous taxing rules to effectively geotarget your audience.
Universal Payment Options
International customers have diverse payment preferences. While giants like PayPal, Stripe, and Apple Pay are widespread, they aren’t always the go-to choice everywhere. OroCommerce supports a multitude of payment methods and integrates with various payment gateways for a smooth, localized checkout experience.
Multi-Warehouse Management
Global operations often mean multiple warehouses. OroCommerce seamlessly connects to various warehouses and warehouse management systems, streamlining inventory, cutting costs, accelerating shipping, and giving you superior supply chain control.

Optimized for Every Device & Connection
Internet speeds and device preferences vary wildly across the globe. OroCommerce is SEO-optimized, intuitive on any device, and supports accessibility aids like captions, descriptions, and screen readers, ensuring a positive user experience for everyone.

Automated Duty & Tax Compliance
Selling internationally means adhering to diverse customs, taxation, and VAT laws. OroCommerce’s robust pricing engine allows you to apply the correct tax rules to specific customer segments and products, ensuring accurate pricing and compliance.
Deep B2B Personalization
OroCommerce understands that B2B isn’t one-size-fits-all. Configure unique access permissions, product catalogs, price lists, discounts, and payment/shipping options. Tailor the entire purchasing journey for individual businesses, accounts, customers, or any segment you define.
Meet Global Security & Privacy Mandates
Each country has its own data protection and security regulations. OroCommerce helps you comply with critical standards like Europe’s GDPR, US-based HIPAA for health data, and other region-specific requirements.
Native CRM for 360° Customer View
OroCommerce comes integrated with OroCRM. This powerful combination allows you to track customer activity and segment your audience by location, behavior, persona, or account, providing a complete understanding of the customer journey in every market.

Beyond Features: The Oro Advantage
OroCommerce isn’t just a collection of tools; it’s a comprehensive solution backed by a thriving ecosystem. Our open-source approach has fostered a rich community of solution providers, integrators, and developers worldwide. We offer round-the-clock support and a diverse extensions store to help transform your eCommerce vision into a global reality. This commitment to excellence is why OroCommerce is a favorite of industry analysts and leading global brands.
See It in Action: Azelis’s Global Transformation with OroCommerce
Azelis, a leader in the specialty chemicals and food ingredients sector, serves over 45,000 customers across 56 countries. Cross-border commerce is vital to their operations. With OroCommerce, Azelis successfully transitioned a traditionally offline market to a seamless end-to-end B2B eCommerce experience. Their customers can now research and order products online through a website fully localized for their language, currency, and shipping needs.

Ready to Go Global?
The world is waiting. If you’re ready to break down barriers and unlock the immense potential of international markets, it’s time to take the next step.
Talk to ekino Vietnam now to discover how OroCommerce can power your global sales journey.