The Paradigm B2B Combine is an annual report that evaluates B2B eCommerce platforms across various categories. The Midmarket Edition is specifically targeted at mid-sized businesses.

OroCommerce is a platform that offers a combined CRM, eCommerce, and Marketplace solution. The platform is priced based on gross merchandise volume (GMV).  It was developed by some of the founders of Magento, and is headquartered in Los Angeles, California.

Strengths of OroCommerce

• Strong Content Management System (CMS): OroCommerce boasts a robust CMS, empowering businesses to easily create, manage, and modify website content, ensuring a dynamic and engaging online presence.   
• Impressive Promotions and Pricing Engine: The platform offers a sophisticated promotions and pricing engine, enabling businesses to implement targeted promotions, discounts, and pricing strategies to drive sales and enhance customer engagement.   
• Hands-on and Accessible Executive Team: OroCommerce benefits from an engaged and accessible executive team, fostering a responsive and customer-centric environment. This direct line of communication ensures that customer feedback and concerns are addressed promptly and effectively.   
• Robust First-Party Marketplace Functionality: OroCommerce provides strong first-party marketplace capabilities, allowing businesses to seamlessly integrate and manage third-party sellers within their own platform. This expands product offerings and enhances the overall customer experience.   
• Strong Product Information Management (PIM): The platform’s powerful PIM capabilities enable businesses to efficiently manage and organize product data, ensuring consistency, accuracy, and a streamlined product catalog.

Areas for Improvement for OroCommerce

• Learning Curve for Business Users: Configuring and customizing OroCommerce may present a learning curve for some business users, potentially requiring additional training or support to fully leverage the platform’s capabilities.
• Limited Developer Footprint: OroCommerce’s developer community is currently underdeveloped, which may limit the availability of specialized expertise and third-party extensions.   
• Underdeveloped Network of Front-End Design Partners: The platform has an underdeveloped network of front-end design partners, potentially making it more challenging for businesses to find design agencies with specific OroCommerce expertise.   
• Challenging Upgrade Process: Upgrading OroCommerce can be complex if heavy customization is in place, potentially requiring significant development effort to ensure compatibility and maintain existing functionalities.   
• Underpowered Reporting: OroCommerce’s native reporting capabilities are limited, potentially requiring businesses to rely on third-party tools or custom development for advanced reporting and analytics

Combine Results

OroCommerce medaled in all 12 categories of the 2024 Midmarket Combine evaluation, including:

• Gold Medals in Content & Data Management, Promotions Management, Site Search, and Transaction Management.
• Silver Medals in Ability to Execute, Total Cost of Ownership, and Sales & Channel Enablement.
• Bronze Medals in Customer Service & Support, Partner Ecosystem, Vision & Strategy, Integrations, Operations & Infrastructure, and Marketplaces.

Overall Assessment

OroCommerce is a strong option for B2B midmarket companies looking for a comprehensive solution that can handle both self-service and assisted selling scenarios.  The platform’s robust functionality and customizability make it a versatile tool for businesses of all sizes.

Get Started with OroCommerce Today!

Ekino Vietnam is your trusted partner for OroCommerce implementation and support.

Our certified experts will help you launch a successful online store, optimize your operations, and drive revenue growth.  Contact us now via contact@ekino.com for a consultation and let’s discuss your eCommerce vision.